The average dental practice overpays Google by 40–60% per click — not because dental CPCs are high, but because most campaigns are built wrong. We rebuild your campaigns around Quality Score, procedure-level architecture, and conversion-optimised landing pages.
Why Campaigns Fail
Implants, cleanings, and emergency dental in the same campaign means your bid strategy serves the average — not your highest-value procedures. Every procedure needs its own campaign.
Dental broad match triggers irrelevant queries. 'Dental implants' on broad match shows for 'tooth fairy' and 'dental schools'. We use tightly controlled phrase and exact match with aggressive negative lists.
Homepage conversions average 1–2%. Dedicated procedure landing pages — written to match the exact query — convert at 8–14%. Quality Score penalises homepage landing pages with higher CPCs.
Without accurate call tracking and form attribution, Smart Bidding has no signal to optimise toward — it defaults to random click distribution. We implement full-funnel tracking before touching bids.
Dental search terms shift monthly. Competitor bids change. New negative keywords emerge. Accounts without weekly optimisation drift toward waste within 60–90 days.
Dental searches peak Tue–Thu 10am–2pm. Running full spend 24/7 means budget goes to Friday evening and Sunday morning — when front desks are closed and no one can answer.
Campaign Types
Search campaigns are the highest-intent paid channel in dental — someone is actively searching for your service right now. We build procedure-level campaign architecture with tightly controlled match types, aggressive negative keyword lists, and ad copy that mirrors the exact query intent.
What's Included
Results
Common Questions
Free Strategy Session
In 30 minutes we’ll audit your current Google Adspresence, show you exactly where you’re leaving new patients on the table, and give you a clear picture of what it costs to fix it. No pitch decks. No obligation.